Social Media Strategy Discussed

Social Media Strategy Discussed

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It cannot be denied that both Facebook and Twitter are forces to be reckoned with. With the numbers of users for these platforms hitting over 1 billion, there is no better way to reach wide audiences. Of course, other social media platforms such as Pinterest, Vine and Google+  should not be ignored, but the principles and methodology for success are much the same.

Social Media Strategy Discussed

Twitter and Facebook allow for even very small companies to become well known in the social sphere. but the strategy must be considered and in place; it is not advisable that you just jump right in!   Firstly, you must consider your business aims, who are you trying to reach, what are you trying to say?  Do not fall in to the trap of ‘hard sell’ posts, and definitely do not continuously spam your followers; there is no quicker way for you to be ‘unliked’ and ‘unfollowed’ if you do!

Once you know who you are trying to target, and what you want to say, you can begin your social media journey.  By introducing continuity to your posts, along with a touch of personality and some useful hints and tips, you will find new followers and you will grow your brand.

Consider this.  Hundreds of people every day take to Twitter to ask questions such as, ‘where can I find a new car?’ or ‘does anyone know what time the petrol station closes on the high street?’  These questions are seen by millions, and answered by friends and strangers.  By trawling Twitter to find these sorts of questions relevant to your industry, you can become a helpful industry power; not just another business trying to sell!

Social Media Strategy Discussed

Facebook doesn’t work in quite the same way as this. The networks are closed groups of friends.. and people have to “like”  the pages to see your posts, but a similar strategy can be used.  Make use of the @ and # to piggy back popular themes and topics. All this will force your brand into the Social Sphere, and you pick up likes and followers organically over time.

Do not get caught up in the game of buyer likes and followers, these are effectively made up profiles to boost your numbers and can have negative effects. After all, the main point of social media is engagement and communication; of which false accounts will do neither.

I hope that this article has helped in some way to explain the daunting minefield that is Social Media; remember clear strategy, engagement and communication and you can’t go far wrong. 

 

Article Source: http://EzineArticles.com/?expert=Sarah_L_Callaway

 
 

Article Source: http://EzineArticles.com/7592195

 

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