Glossary

I don’t know about you, but I find that some of the terms used in Internet Marketing are more than just a little confusing, so I am compiling a list of the MOST confusing ones here!!

If there are others that you would like to know…let me know, and I will add them.

Advertiser (also Merchant or Retailer): Any website that markets and sells goods or services. In affiliate marketing programs, advertisers contract with affiliates to get consumers to register for services, purchase products, fill out forms or visit websites.

Affiliate  Marketer:  If you sign up with a company as an “affiliate“, this means you have agreed to promote and sell that companies’ product or service for a commission.

Autoresponder   An automated system that sends out an email message or series of messages when activated by a triggering event. That triggering event could be an email message sent to a specific email address, or the submission of an email address via a form on a web site.  You can also load emails into an autoresponder.   I liken it to a pre-loadable Post Office. Plan your introduction, getting to know you, and sales letters all at once, set them to be delivered in sequence.

Backlinks (Inbound Links / Backward Links): All the links that point at a particular webpage.

Banner Ad: An electronic ad in the form of a graphical image that is available in many sizes and resides on a webpage. Banner ad space is sold to advertisers to earn revenue for the website.

Click-Through Rate (CTR): The number of clicks an ad receives, divided by the total number of times that ad is displayed or served (represented as: total clicks / total impressions = CTR). For example, if an ad has 100 impressions and 3 clicks, the CTR is 3 percent.

Content (or article) Spinner:  A content spinner is software that rewrites content to make it reusable as new content. In theory,  content spinning makes it possible for users to republish other people’s content without concern about copyright, (thus, plaigerism, getting you maybe sued or fired, or Both)  issues, or S.E.O. (search engine optimization) devaluation for duplicate content.

Conversion Rate: The number of visitors who convert (buy)  after clicking through on an ad, divided by the total number of clickthroughs to a site for that ad. (Expressed as: total clickthroughs that convert / total clickthroughs for that ad = conversion rate.)

Cost Per Acquisition: The cost metric for each time a qualifying action, such as sales and registrations, takes place.

Cost Per Action (CPA): The cost metric for each time a commissionable action takes place.

Cost Per Click (CPC): The cost metric for each click to an advertising link. This is usually in reference to companies that SELL you part of their pre-qualified list of people that have asked for information, or access  to certain types  of on-line businesses.  This way, if you are, say, in the niche of  “How to train your cat”,  you can actually buy a list from someone that has already built up a collection of people that have specifically asked for information on this subject, thus making your chances that they may purchase your program considerably better.  Of course, your cost per click will go down the more you buy,  eg…500 clicks may cost you $1.00 per click, but 1000 clicks may be as low as $.45–$.50 cents per click.

Cost Per Lead (CPL): The cost an advertiser pays per qualified lead.  Similar to C.P.C.

Cost Per Order (CPO): The cost metric for each time an order is transacted.

Cost Per Sale (CPS): The term for advertising in which the advertiser pays only for those clicks where the user clicks through on the banner or ad and actually purchases a product on the advertiser’s site.

Cost Per Thousand (CPM): The cost metric for 1,000 banner advertising impressions. The amount paid per impression is calculated by dividing the CPM by 1,000. For example, a $10 CPM equals $.01 per impression.

Domain Name: Controlled by the worldwide organization called ICANN, domain names are obtained on a first-come basis and are used to identify a unique website.

Doorway Page (also Gateway Page): A webpage created expressly in the hopes of ranking well for a term in a search engine’s non-paid listing. It does not deliver much information but is designed to entice visitors to enter.

Freemium: A business mode that offers basic services for free, or is ad supported, but charges a premium for advanced or special features. The model is popular with Web 2.0 companies that acquire companies through referral networks, organic search marketing and word of mouth.

HTML:  HTML stands for Hyper Text Markup Language.  HTML is the universal markup language for the Web. HTML lets you format text, add graphics, create links, input forms, frames and tables, etc., and save it all in a text file that any browser can read and display.

Impression: An advertising metric that indicates how many times an advertising banner, link or product on the Internet is viewed.

Keyword(s): The word (or words) a searcher enters into a search engine’s search box. Also the term that the marketer hopes users will search on to find a particular page.

Keyword Buys: The act of bidding on specific search terms related to a specific industry.

Keyword Density: The number of repetitions of a keyword as a percentage of the total word count of a webpage. For example, if a webpage has 200 total words on it and 20 of them are keyword advertising, then the keyword advertising has a 10 percent keyword density on the page.

Keyword Domain Name: The use of keywords as part of the URL to a website. Positioning is improved on some search engines when keywords are reinforced in the URL.

Keyword Marketing: The method of getting a message in front of people who are searching through the use of particular words or terms.

Landing Page: The specific webpage a visitor reaches after clicking on a search engine listing, pay-per-click ad or banner ad.

Longtail: Frequently used as “longtail searches,” longtail refers to search phrases entered into a search engine the include certain keywords as well as a number of additional keywords. So if your site is optimized for “Tasty Apples” you might also rank for a longtail search of “Tasty Apples to Bake in Pies.”

Widget: A small application designed to reside on a PC desktop or within a Web-based portal or social network site offering useful or entertaining functionality.

XML (eXtensible Markup Language): Its primary purpose is to facilitate the sharing of structured data across different information systems. It is used both to encode documents and to serialize data.

Multi-Level Marketing (Two-Tier Marketing): Affiliate program structure whereby affiliates earn commissions on their conversions as well as conversions of webmasters they refer to the program.

O.P.C. or O.P.M.: Other peoples’ cash—Other peoples’ money.

Optimization: Changes made to a webpage specifically to improve the positioning of the page on search engines.

Outbound Link: A link on a webpage leading to other webpages both on the same website and other websites.

Pay Per Click (PPC): A program where an affiliate receives a commission for each click they refer to a merchant’s website. PPC offers some of the lowest commissions and high conversion ratio since visitors need to only click on a link to earn the affiliate a commission.

PLR  (Private label rights) – Can resell the product, can pass on rights to
others and can modify the product.

Rank: How high a particular webpage or website is listed in a search engine’s results.

Really Simple Syndication (RSS Feed): A data format for syndicating news and other content. Subscribers to RSS feeds are notified every time content is updated on a particular site.

Residual Earnings: A program that pays affiliates not just for the first sale, but all additional sales made at the merchant’s site over the life of the customer.

Search Engine Results Page (SERP): The page the search engines returns to after a visitor entered a search query.

Search Engine Optimization (SEO): The practice of altering a website so that it does well in the organic, crawler-based listings of search engines. The process usually involves choosing targeted and relevant keywords and phrases that will drive traffic to the site.

Social Network: Online networks of communities who share interests and activities or who are interested in exploring the interests and activities of others, which necessitates the use of software.

Spider: A software program that crawls the Internet by following links and indexing webpages.

Sponsored Listing (also Paid Listings or Paid Sponsors): A term used as a title or column head on search engine results pages to identify paid advertisers and distinguish between paid and organic listings.

Squeeze Page:   A squeeze page,  is a web page that carries one single objective. Normally, this is to build a mailing list through an opt-in form.  Here, interested parties MUST enter an e-mail address to continue to product information,  thus, ending up as a subscriber to the vendors Autoresponder system/newsletter service,  until person unsubscribes.

Targeted Marketing: The act of making the right offers to the right customer at the right time.

URL
Uniform Resource Locator, an HTTP address used by the World Wide Web to specify a certain site. This is the unique identifier, or address, of a web page on the Internet. URL can be pronounced “you-are-ell” or “earl.” It is how web pages, ftp’s, gophers, newsgroups and even some email boxes are located

Web Hosting: In order to publish a website online, you need a Web host. The Web host stores all the pages of your website and makes them available to computers connected to the Internet.

Widget: A small application designed to reside on a PC desktop or within a Web-based portal or social network site offering useful or entertaining functionality.

XML (eXtensible Markup Language): Its primary purpose is to facilitate the sharing of structured data across different information systems. It is used both to encode documents and to serialize data.

 

 

If you don’t see something here, and you want it listed,  feel free to leave a request by way of a comment,  but Know that ALL COMMENTS ARE MODERATED.

Glenn

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