Does Your Local SEO Plan Match Searchers’ Needs?

Local SEO  plans are no different than any marketing campaign, they have to be constantly and consistently monitored for success. There are ongoing tweaks to ensure effectiveness and usability. Every campaign is different and each one will vary depending on industry, location and client specifics. That is why local SEO  plans have to be individual, there is not a one size fits all approach.

Does Your Local SEO Plan Match Searchers’ Needs?

Local SEO is a specific search engine optimization marketing strategy that relies on a mix of citations and geographical markers. (For example..targeting say, JUST your neighborhood, city, or State/Province).  Research and testing are imperative to the development of a local SEO strategy that will get your company ranking above competitors. Knowing how your strategy compares to your competitors will help you plan for success, while keeping your finger on the competition. Research into key search terms using tools such as Google Trends’ analytics  will give insight into how your clients and customers are searching, and how you can help them find you.

Does Your  Local SEO  Plan Match Searchers’ Needs?

Google+ has become a great way for local businesses to break into the internet world. Having verified Google+ listings within the specific categories that your company serves can boost web ranking in a simple step. Note, even if a business is listed in Google+, it must be verified  in order to help with search. From here, a company can start building links, reviews and citations based on a verified Google+ listing, a great win for local SEO value.  Google also scores local businesses based on reviews, links and citations. This score is tied to web rankings within their search engine.

Does Your Local SEO Plan Match Searchers’ Needs?

Even with a campaign in place, tracking becomes important to monitor results and make sure that your plan for local SEO is the best for your company, industry and specific location. Metrics such as citations, links, search rankings and site traffic should all be monitored for results, but some other more personal factors may be at work as well. Monitoring online contact with customers can help your business really understand how customers are using the site. These actions could include email-able links, contact forms and coupon codes or downloads. Phone call tracking is also imperative, since many local searches actually culminate in an offline interaction.

Local SEO  varies greatly from a global SEO  strategy because of these offline interactions. Typical SEO  plans are geared around online interactions and must be targeted to compete against overarching keywords that sometimes blur industry lines. Since local SEO  is designed to bring people to a brick-and-mortar store, the interactions can be much more personal and the keywords have to take local verbiage  into consideration. Constant monitoring of your company’s  local SEO  campaign  will make the path clear and confirm that your company is reaching the right audience with your marketing efforts.

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